Design
Kurtis
Kurtis
Kurtis
Durfey
Durfey
Durfey
Strategic Marketer
Graphic Designer
Copywriter
DTN.
A much-needed corporate brand overhaul
I worked at DTN for a loooong time — eight years, almost to the day — before being laid off in 2025. But it was during this time that I was able to made some seriously cool strides with the organization’s visual brand and messaging, retiring the tired corporate language and business stock photography aesthetic with a spunky new visual brand, fresh ideas around type, and messaging that pushed the boundaries of decorum with our DMO partners and SMB customer base and repositioned DTN as a cutting-edge digital marketing partner instead of just another web vendor.
Logo sheet
Websites
Harmon’s Wrenchworx
RetroFire Media (in-progress)
DTN.
Sketchbook
Design Portfolio
3D XMas Cards
My wife and I used to go all-on for Christmas cards, investing indefensible amounts of time and money on an annual creative venture that was as fun for us to produce as it (hopefully) was for our family and friends to receive it. One year, we shipped a stack of printed 3D photos with the old-school red-and-blue 3D glasses for a genuinely old-school immersive look into our holiday season! Dawn...
Family Projects
Highlights from dozens of pro bono family projects As the only graphic designer in a family with eight siblings, I was often involved with the design and printing of announcements and invites for special occasions. My twin brother would famously volunteer me for for design work claiming that "it would only take ten minutes." The truth it, I enjoyed these projects immensely as opportunities to...
Identity + Business Systems
Old-school standard deliverables for new logo design clients. Before the world was consumed by smart phones and Facebook, the go-to means of business communication was still old-fashioned direct mail. Letterhead and envelopes were printed en masse and stashed in the office cupboard (often with blank stock for second pages) and often in a dedicated LTR tray in the office printer so invoices,...
DTN Brand Refresh
The case of the blasés: a much-needed corporate brand overhaul When I joined DTN in 2017, the company's logo was suffering from a serious case of the blasés, featuring a decades-old "all-lowercase" treatment for the acronym mark with a predictable early 2000s light/heavy type treatment, a cliché mid-90s mouse icon, a random swoosh, and a gloomy blue, sea green, and dark grey color palette: The...
Golder Ranch Fire
Designing a versatile team brand for unique applications This patch design was commissioned for the Special Ops team at the Golder Ranch Fire Department in north Tucson, Arizona. The seal designed highlighted the physical abilities of this special team along with the treacherous circumstances they have to deal with. The figure rappelling was hand-drawn and manipulated in Illustrator. The primary...
Grandpa Derby
The Grandpa Derby The Grandpa Derby was an informal pinewood derby competition designed to remove the hyper-competition from the traditional Pinewood Derby and replace it with it with a creative DIY solution that encouraged . My brother and I created the event in honor of my late grandfather who was a carpenter by trade and helped us build our pinewood derby cars in our youth. This postcard was...
Central Or Baseball
celebrating local baseball + softball Central OR Ball was an apparel side project that I launched after feeling frustrated the the souvenir shop at the local Bend Elks game had a lackluster selection of well-designed merch. The idea was to put together a series of out-of-the-box Elks merch that towed the line of fan fare and trademark infringement. It also included fun gear celebrating youth...
DeMarco Music
Promoting local music in Flagstaff, Arizona Brian DeMarco was a Flagstaff-based musician with whom I worked throughout my undergrad years. We collaborated on dozens of creative projects, including the design of five album covers and CD designs (and we reconnected in recent years for another) and promotional posters, flyers, and websites. He was, and is still, a close friend of mine and we'll...
David Russell
David Russell Exhibit Reception Invite This is an invitation to the opening reception for the exhibit highlighting the photographic works of David Russell, a Tucson-based photographer and author, at Galería Mistica located in Tucson's historic Fourth Avenue District. The invite was printed in full-color on the front and black and white on the inside on a have smooth cover stock and a center...
/afk
AWAY FROM KEYBOARD, the documentary /afk — AWAY FROM KEYBOARD is a 2011 documentary that follows two brothers through an introspection of their lives in and out (and in again) of the World of Warcraft and a larger look at the online gaming phenomenon and addiction. Filmed, edited, and produced by a good pal of mine, the film garnered rave reviews and played an important role in helping to shed...