MARKETING STRATEGIST

• Experienced graphic designer, creative director, and strategic marketer experienced in developed high-performing campaigns, leading creative teams, and managing creative projects.
• Experienced creative copywriter and editor, managed brand voice and the production of branded content for the web/blog, cross-channel advertising
• Experience as a market analyst. Provided sales and marketing support with audience analysis, market scoring, price point analysis, yield management, professional sales materials, and B2B/B2C communications to move prospects through the funnel and keep existing customers engaged.
• Experience working in-office, hybrid, and fully remote. Collaborates well with cross-functional teams to achieve shared objectives. Deployed tactics to increase efficiencies, reduce waste, and benefit the bottom line.

Sales Support & Enablement

Data AnalysisProduct Marketing

Agile Project Management

Budget Management

Media Planning

Media Buying

Ad Trafficking/Google Ad Manager

PR and Media Management

Storytelling and Copywriting

Social Media

Email Marketing

Brand Management

Website Design and UX

Graphic Design

Illustration

Art Direction

EXPERIENCE

DESTINATION TRAVEL NETWORK (DTN)

Tucson, Arizona (remote), March 2017–March 2025
Marketing Manager (2019–2025), Production Coordinator (2018-2019), Customer Support (2017–2018)

A digital marketing firm that helps small businesses attract and convert visitors and local customers with specialized marketing tools and digital ad buys.

• Elevated B2C communications: Redesigned the company’s visual brand in 2019, formalized
  value proposition and product features/attributes to ensure consistent communications across departments, developed sales support documents, printed literature, B2C emails, and introduced an eCommerce revenue channel with a product-focused website.
• 2x increase in lead prospecting efficiency: Overhauled the lead prospecting process to cut waste and automate tasks, cut related work in half (saving approximately $25,000 annually), and enabled the team to pivot with changing market conditions.
• 100% on-time rate, hundreds of build projects: Managed or oversaw approximately 400 website build projects over the last six years with a nearly 100% on-time rate, often delivering assets weeks ahead of schedule.
• Prioritized markets based on revenue opportunity: Analyzed market revenue potential
  by scrutinizing market TAM, the quality of the contacts, inventory availability, and price points.
  Reported findings to the Director of DTN and the New Sales team.
• Identified ways to increase long-term revenue: Performed an analysis of customer churn data and developed a value-based price strategy that will increase MRR, customer retention, and long-term revenue. Relayed findings to the Director and the Sales team.

Books in Common

Bend, Oregon, July 2016–March 2017
Marketing Manager

A literary events agency that connects author-speaker clients with libraries and universities to facilitate community conversations about social and cultural topics. Left to pursue the opportunity at DTN.

• Deployed communications to support sales: Sent communications to local news media, university, and bookstore contacts promoting upcoming events and stimulating venue interest
  in booking piggyback events.
• Contributed to event promotions: Collaborated with venues to produce engaging promotional graphics and materials, managed author-speaker interviews to use in media releases, blog posts,
  and newsletter content.

Simpleview, Inc.

Tucson, Arizona, April 2015–June 2016
Project Manager, Creative

A B2B SaaS company that helps Destination Marketing Organizations drive tourism revenue by using proprietary CRM/CMS tools to bring visitors and conventions to the destination. Left to move to Oregon.

• Increased work efficiency 2x with task automation: Overhauled project reporting to include automated tasks, forecasting, and reporting tools, cutting .5 FTE spent on manual data entry.

UA Presents

Tucson, Arizona, August 2014–February 2015
Art Director/Marketing Analyst

The University of Arizona’s performing arts organization brought music, drama, and dance performances
to the Tucson audience. Let go when the University outsourced marketing services to an outside vendor.

• Optimized ticket sales with yield management tactics: Analyzed venue seating to establish ticket price tiers and deployed inventory release strategies to increase the patron’s feeling of urgency and generate demand.
• Elevated storytelling: Increased the impact of event promotion by elevating the quality
  of the creative in the promotional items, newspaper ads, and social media content, and increased advertising reach by introducing genre-related internet radio ads (Pandora).

Buffalo Exchange

Tucson, Arizona, July 2012–May 2014
Director of Marketing & Design

A national chain of 47 clothing resale stores in 17 different markets. 

• Increased process efficiencies 2x: Introduced time-saving processes and tools to automate design layout and to easily output print files for store materials and newspaper ads in half of the time, saving .5 FTE and roughly $50,000 annually.
• Increased advertising reach/frequency whilst reducing spend: Optimized media buying practices to focus on comparatively low-cost placements, more prominent ad spots, and higher frequency, increased reach by adding geotargeted digital and online radio (Pandora) spots to run in specific markets, and still reduced total advertising spend.
• Elevated PR and media strategy: Operationalized media outreach in 17 markets by replacing manual tasks with automated subscription services to report on social media engagement, customer sentiment, and media mentions, allowing the team to redirect our energy toward critical tasks.

EDUCATION

Master of Business Administration (MBA)

The University of Arizona, Tucson, Arizona

Bachelor of Science in Advertising

Minor in Visual Communication, Northern Arizona University, Flagstaff, Arizona

Bachelor of Arts in Visual Communications

Emphasis in Graphic Design, Northern Arizona University, Flagstaff, Arizona

TECHNICAL SKILLS

WordPress & Drupal

WP Divi Pagebuilder

HTML with CSS

Ad Trafficking with
Google Ad Manager

AP Style

Email Marketing
(Act-on, MailChimp) 

Social Media Marketing/Advertising
(Facebook, Instagram, Twitter)

Digital Ad Buying/Performance

Traditional Ad Buying
(Newspaper, Radio, TV, Outdoor)

Microsoft Office Suite

Google Suite

Adobe Creative Cloud
(Photoshop, Illustrator, InDesign)

Salesforce

CMS and CRM Platforms