AWAY FROM KEYBOARD, the documentary
/afk — AWAY FROM KEYBOARD is a 2011 documentary that follows two brothers through an introspection of their lives in and out (and in again) of the World of Warcraft and a larger look at the online gaming phenomenon and addiction. Filmed, edited, and produced by a good pal of mine, the film garnered rave reviews and played an important role in helping to shed light on a relatively new phenomenon that is impacting countless families across the globe. I was approached to help with the creative for the films promotions, including the design of the DVD cover, promotional postcard handouts, and a basic t-shirt.
From a creative perspective, the goral was to highlight these real life characters and illustrate the duality of their lives — half (or more) in the video game, and the remainder with their families. Biographical postcards were produced highlighting their IRL accomplishments adjacent to their in-game stats, illustrating the blurring of the two lives. The film screened at The Loft Cinema in Tucson. The director of the film, Greg Stuetze, credited me with art direction on IMDB.


The film is available to watch for free on YouTube:


