Old-school standard deliverables for new logo design clients.

Before the world was consumed by smart phones and Facebook, the go-to means of business communication was still old-fashioned direct mail. Letterhead and envelopes were printed en masse and stashed in the office cupboard (often with blank stock for second pages) and often in a dedicated LTR tray in the office printer so invoices, statements, collection efforts, and other formal correspondence could be quickly sent to the printed, hand-folded, stuffed into a pre-printed #10 envelope with a 29¢ stamp, and sent in the outgoing mail to be delivered in a few days.

For graphic designers, the business system — which typically included business cards for key client-facing team members, letterhead, a #10 business envelope, and possible pre-addressed #9 return envelopes — was a standard deliverable for all identity development!

I can smell the ink now!